Trademark protection and luxury goods

Authenticity becomes a direct brand experience.

VeriSeal helps customers immediately recognize original products – and opens up controlled digital contact with manufacturers via purchase, registration and after-sales.

High-quality wristwatch and presentation box with discrete NFC seal during authenticity testing
VeriSeal industry solutionAuthenticity · Origin · Customer loyaltySchematischer Anwendungsfall
AI-assisted illustration · not a real customer installation
Developed forBrand protectionDigital and E-CommerceRetail & DistributionCustomer Experience and After-Sales

Initial position

A counterfeit damages more than just the individual sale.

Beim Kauf eines hochwertigen Produkts reicht eine schöne Verpackung nicht als Echtheitsnachweis. Kunden möchten Herkunft und Serviceangebote verstehen; Marken benötigen einen nachvollziehbaren Umgang mit auffälligen Kennzeichnungen. Die technische Prüfung soll Vertrauen unterstützen, ohne aus einzelnen Risikosignalen vorschnell eine Fälschungsbehauptung abzuleiten.

VeriSeal for your industry

From risk to Verifiable status.

01

Immediate display of authenticity

A tap or scan shows an understandable test statement with product images and details.

02

Gray market indicators

Scan region, frequency and event patterns can make unusual distribution channels visible.

03

Digital registration

Warranty, care, service and exclusive content can be tied to the authentic product.

04

Counterfeit-resistant labels

Dynamic cryptography and manipulation signal make copying and reuse difficult.

This is how it works

An identity. Continuously linked.

01

Personalize the product

Each copy receives an individual digital identity and an associated label.

02

Original test

The customer scans without special equipment and receives a clear, brand-appropriate display.

03

Deepening contact

Registration, warranty and product-related services follow after successful testing.

04

Recognising patterns

Aggregated evaluations show demand, scanning behavior and possible anomalies.

Eine Verkäuferin übergibt einer Kundin ihren Einkauf über die Ladentheke eines Bekleidungsgeschäfts.Foto: Vitaly Gariev / Pexels · Pexels License. Quelle und Lizenz Symbolfoto, keine VeriSeal-Kundenreferenz.

Simply explained

Invisible safety

The secure label is integrated into packaging or product design without disrupting the brand experience.

Measurable in the pilot

Success becomes visible – Without marketing figures.

VeriSeal is evaluated on the basis of real process indicators. Target values are derived together from the specific application.

Verification rate

Ratio of successful original checks to unknown, blocked or eye-catching scans.

Repeat pattern

Frequency and distribution of unusual scan repetitions per product identity.

Registration quota

Share of authentic products that voluntarily activate warranty or after-sales.

Service activation

Use of care, repair, origin and product-related content after testing.

Concrete operational cases

This is how VeriSeal is in usable everyday.

01

Authentication at the point of sale

Customer or dealer checks the specific copy before purchase, transfer or resale.

Result: visible confidence in the buying moment
02

Guarantee and change of ownership

Authentic products can be registered and assigned to service or guarantee processes.

Result: direct product-related contact
03

Gray market surveillance

Unusual scan locations, frequencies or repetitions provide indications of different distribution channels.

Result: previous sales indicators

Security architecture

Multilayer instead UID-dependent.

The test statement is derived from chip cryptography, product status, event history and controlled server logic. The UID remains a complementary feature.

01

Invisible safety

The secure label is integrated into packaging or product design without disrupting the brand experience.

02

Clear originality decision

Dynamic cryptography, server status and anomaly checking produce an understandable display.

03

Brand experience

Product images, origin, edition, care and service appear in the desired brand appearance.

04

Data-saving analysis

Aggregated scanning and sales indicators are role-based and evaluated for specific purposes.

Digital product identity

Typical data

Modell, Edition und Seriennummer können mit Produktbildern, freigegebenen Herkunftsangaben und Pflegehinweisen verbunden werden. Dokumentierte Serviceereignisse können später hinzukommen. Personenbezogene Registrierungen werden getrennt und zweckgebunden behandelt. Gerade beim Wiederverkauf darf die Produktgeschichte nicht unkontrolliert private Angaben des bisherigen Käufers offenlegen.

Connection capability

Systems and Interfaces

Ein eingerichteter Datenaustausch kann das Produkt mit dem Warenwirtschafts-, Handels- oder Servicesystem verbinden. Die Kundenansicht lässt sich in den gewünschten Markenauftritt einordnen. Vor einer Anbindung werden Datenfelder und Einwilligungs- beziehungsweise Berechtigungsprozesse abgestimmt; ein vorhandener Onlineshop allein schafft noch keinen kontrollierten Identitätsprozess.

Classification

Process environment

Für Handel und Zweitmarkt sind Originalität, dokumentierter Zustand und berechtigte Weitergabe unterschiedliche Fragen. Pflege- und Servicenachweise helfen bei der Einordnung, garantieren aber keinen unveränderten Zustand. Auffälligkeiten benötigen eine fachliche Bewertung durch die zuständige Stelle.

VeriSeal technically supports these processes. The specific validation, approval and regulatory evaluation is customer-specific.

A meaningful start

From the sample to the robust pilot.

A delimited test combines real sample labels, real product data, system connection and a traceable testing process.

Der Pilot beginnt mit einer ausgewählten Produktserie und einer zur Gestaltung passenden Kennzeichnung. Danach wird geprüft, wie Käufer den Scan und seine Aussage verstehen und wie der Service mit Rückfragen umgeht. Auch kopierte Kennungen, Sperren und Datenfreigaben werden betrachtet, bevor die Lösung breiter eingesetzt wird.

Frequent questions

Clarity before the Pilot launch.

Does the customer see VeriSeal or our brand?+

The public product view can be completely designed in the appearance of the respective brand. VeriSeal works as a secure identity platform in the background.

Can a copied QR code offer the same protection?+

A static QR code alone can be copied. VeriSeal combines visible identifiers with dynamic NFC cryptography and server-side risk assessment.

How does the system detect a possible gray market case?+

Unusual regions, time sequences, repetitions or distribution contexts can be marked as indicators. The professional evaluation remains with the trademark owner.

Can the secondary market be integrated?+

Change of ownership, service history or authenticity checking can be displayed as controlled processes if the brand so provides.

Proof rather than assertion

Security must fit the brand – not act like a foreign body.

The public product view can be designed in the appearance of the respective brand, while VeriSeal provides the secure identity and verification platform in the background.

EN Patent
10 2020 129 468.9
E.P Patent
3 671 674
3 Operational models
SaaS · Private · On-Premises

Pilot project

Let’s check your specific use case.

Label, process, interfaces and operating model in a structured initial consultation.

Settlement of talks →